NOONI is run by me, Sara. It was founded on the basis of me having trouble finding cute and trendy drool bibs to match my little boy’s beautiful outfits. The bibs I found were so limiting! They were either too large which covered his cute outfits, featured busy patterns that didn't match his outfits, or were too thin so his clothes easily got wet.

At times, I just wanted something neutral so that it would accessorise and add to his little outfits rather than take over.

It was at that point I decided to design and make my own bibs and so NOONI was born. NOONI in Arabic means small and it's what I nickname my little son Noah - it fit perfectly. NOONI has slowly expanded and now no longer only designs baby bibs, it has expanded to include a range of products such as fabric face masks, scrunchies, crowns and hair bows. All NOONI products are all carefully and lovingly designed and handmade in New Zealand.

Here at NOONI, we are environmentally focused. Our prdocuts and packaging use no plastic whatsoever, helping to address the pressing issues surrounding the harmful effects of plastics. Our products will arrive to you in paper or compostable shipping materials - we hope you can make use of these! I ask that you recycle packaging wherever possible.

I hope you love your NOONI products! I sure love seeing your little ones wear them.

All my love,

Sara Tawfik